If you haven't noticed it yet, J.Cole doesn't like to go the regular route. Instead of going the expected uplifting, could-end-up-cheesy route, Cole's "Crooked Smile" video -- a tribute to the slain Aiyana Stanley-Jones and the war on drugs -- was a certified tear jerker.
In his Sam Pilling-directed visual for "She Knows," we follow a young guy and his family living behind a facade. When the parents think their son is at school, he isn't, and the boy also discovers something painful about his parents' relationship. Watch the story unfold above.