Nike Ends Midnight Sneaker Releases; Announces 'Twitter RSVP' Plan

Planned on standing on a line all night to get the Air Yeezy 2's?

Forget it! Nike has decided to end it's infamous "midnight release" tradition after riots and violence that resulted from both the Air Jordan Concord 11's and Foamposite Galaxy releases. Instead, they've initiated a new 'Twitter RSVP' method, where you would literally reserve your sneakers instead of risking either not getting a pair or getting robbed for your kicks and/or sneaker money coming out the store.

According to The Smoking Section, here's how it would work:

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).

Once registration is open, you must Direct Message(“DM”) the store within 60 minutes. The DM must include:

- The product-specific #tag tweeted by the store

- The last 4 digits of your State/Passport/Military/School ID number

- Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis. Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

This new ruling only applies to official Nike stores, so others like Foot Locker and Champs can still do midnight releases if they want. Hmm...on one hand, no lines! However, the competition is ON now—there's something like over 100 million people on Twitter! Sound off and give us your opinion.—Keenan Higgins