Nike Parts Ways With Lance Armstrong’s Livestrong Foundation
The nine-year relationship between Nike and Lance Armstrong’s cancer charity, Livestrong, has come to a screeching halt.
A statement by officials of Livestrong Foundation, headquartered in Austin, Texas, expressed gratitude to Nike, saying, “Together we created new, revolutionary ways of thinking about how non-profits fuel their mission, and we’re proud of that.” Together Nike and Livestrong helped raise more than $100 million and turned the foundation’s yellow wristband into an iconic symbol for cancer survivors.
Nike had already distanced itself from Lance Armstrong after the U.S. Anti-Doping Agency exposed his part in a cycling team doping program, according to CBS Sports. Armstrong finally admitted earlier this year to using performance-enhancing drugs. “This news will prompt some to jump to negative conclusions about the foundation’s future. We see things quite differently,” Livestrong said in their statement. “We expected and planned for changes like this and are therefore in a good position to adjust swiftly and move forward with out patient-focused work.”
Armstrong started the charity in 1997, but he refused to comment to the press citing that he is no longer connected to either Livestrong or Nike.