The thirst will soon be very real for New Yorkers.
Starting Tuesday (March 12), restaurants will not be allowed to serve sugary drinks (including soda and coffee) in cups that are larger than 16 oz., PIX11 reports.
“We’re not banning anything. It’s called portion control,” said Mayor Michael Bloomberg on CBS’ Face the Nation Sunday. “We’ve just got to do something. And all we’re doing in New York is reminding you that it’s not in your interest to have too many empty calories.”
There is a legal challenge pending in the Supreme Court that allows a 3-month grace period before slapping businesses who don't comply with a 200 dollar penalty.
Some coffee chains have already cut corners around the ban, like Starbucks who noted that most of its drinks are customized and Dunkin Donuts who is asking customers to add their own sugar to large coffees.
While diet soda and non-sugary drinks are exempt from the ban, members of the restaurant and beverage industry are upset with the lack of consistency, i.e. customers are still able to cop a Big Gulp from 7-Eleven since the convenience store is considered a market by the state.