There was a reason why Pharrell and BMX rider Nigel Sylvester rolled up to the 2013 MTV Video Music Awards' red carpet on bicycles. The two seemingly random tandem have combined their respective genius to start a bike company.
“Nigel Sylvester announced in his usual style last night about the bike company he is starting with Pharrell," Animal Bikes founder/ CEO Ralph Sinisi said Tuesday (August 27). "It is going to be Brooklyn Machine Works complete BMX bikes ... Of course, Nigel will continue to be one of our main team riders and run all our products with his frames. The Brooklyn completes will also feature components from Animal."
It's a good look for the Queens-bred biker and the highly sought after beatsmith as Nigel is a well-known hip-hop head and Skateboard P boasts a business portfolio that includes apparel, books and furniture.
While no exact details have been released yet, Sinisi says to be on the lookout for the bikes in the near future. He adds, "Everyone knows Nigel has big plans and this is just a preview of what to expect.”