Pharrell Confirms New Partnership With adidas
Pharrell has confirmed a new deal with adidas for his own apparel products. Through the rumors that Skateboard P was following his friend and A Bathing Ape creator, Nigo, the entrepreneur says he will be releasing various sneakers and clothing made in the same process as his line Bionic Yarn.
P’s company specializes in using recycled plastic bottles for yarn and fabrics. Bionic Yarn uses 100% reused materials. Pharrell joins the likes of Mark McNairy, Jeremy Scott, Rick Owens and Kanye West who have all worked with the German atheltitc giant.
“Working with an iconic brand like adidas is such an incredible opportunity,” says Pharrell. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”