Pharrell Launches Liquor Company Aimed At The Ladies

News

Vibe / July 15, 2011

Pharrell “can’t stop, won’t stop,” when it comes to business ventures.


Already involved in various dealings such as becoming a creative director and launching a teen-driven lifestyle website, The Neptunes/N.E.R.D. frontman Pharrell Williams takes his latest jab at the liquor business with his new drink “Qream” — strictly for the ladies. The new drink is a premium cream liqueur geared towards women that come in fruity favors, Strawberry Qream and Peach Qream. 

“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day,” Pharrell Williams told AllHipHop.com. “I want them to reward themselves deliciously.”

The drink will be in partnership with Diageo, one of the world largest spirit producers, who handle a number of other celebrity liquor brands. In addition to developing the taste of Qream, Pharrell also designed the bottle, the marketing and advertising campaign, and will serve as the brand’s cultural ambassador.

“Women make up half the population and Qream is about celebrating that power,” Pharrell said. “To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.”

Qream is set to hit shelves nationwide late July. —Shabazz