Popular Demand, a Los Angeles based clothing brand that's taking the fashion scene by storm, was started by designer and businessman Blake Ricciardi who stopped by VIBE to give us the first look at his new 2013 fall line.
Popular Demand has been spotted on celebs like Diddy and 2 Chainz. The hip-hop co-signs feed Ricciardi inspiration and fuel him with ideas to keep the line fresh.
"If you're walking by somebody and you're wearing a Popular Demand shirt and they don't look at you, then I've done something wrong," says Blake.
To upgrade your closet look with Popular Demand gear, check out the website here.