Kanye West's quest for design domination has consumed the bulk of his previous interviews but according to Business Insider, his affinity for brand names has run the length of his seven-album rap career thus far. Even before he hailed everything Ralph Lauren and had fancies of being "bigger than Walmart and H&M," the rapper/ producer/ fashionisto/ creative genius/ Yeezus wasn't calling himself the Louis Vuitton Don for nothing. Check some of the stats B.I. culled here as well as the extent of his materialism. There's even a word cloud.