PSY to Go “Nuts” During Superbowl Commercial
Psy, the man behind last summer’s Gangnam Style craze will get his own commercial, well..sorta. Making his advertising debut, the South Korean Pop star will appear in the Wonderful Pistachio commercial set to broadcast during this Sunday’s Superbowl.
Psy earned his influence credentials when his music video for Gangnam Style earned over 1.23 billion views, and raked in $8 million in related advertising deals. California’s Paramount Farms, the world’s largest supplier of pistachios and almonds, is the company responsible for hiring Psy. Paramount revealed that one main reason for nabbing Psy is that South Korea represents a $38 million market for California nut-growers.