After women's rights organizations were staging protests against Rick Ross and his controversial "U.O.E.N.O." lyrics in front of Reebok's NYC headquarters last week, the sneaker company has dropped the MMG leader as his sponsor.
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand," Reebok told TMZ."Unfortunately, Rick Ross has failed to do so."
"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."
Rozay tried to make amends by issuing an apology on Twitter. "Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet," he wrote. "I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS"