After much protesting and thousands of petitions calling for Reebok to dump Rick Ross for his controversial lyric on Rocko's "U.O.E.N.O.," the athletic brand announced yesterday (April 11) that it was parting ways with the MMG boss. Rozay has taken to his Twitter account (@rickyrozay) to address his split with Reebok:
I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.
— Mastermind (@rickyrozay) April 12, 2013
Reebok released the following statement yesterday:
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand...Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."
While his endorsement days are done for now, Ricky is hard at work for another summer of MMG dominance, with projects by Meek Mill (Dreamchasers 3), Wale (The Gifted), Stalley and Ross himself (The Mastermind) on the way.