Hit makers Timbaland, Pharrell, Swizz Beats and Rick Rubin were all seen, nodding their heads in approval of Jay's new music but in a recent interview with XXL, legendary beatsmith Rubin revealed he did not actually contribute to the album.
“The point of me being in the commercials was that he was filming a documentary and he asked me—I imagine he’s just comfortable talking to me—to come listen to the songs with him and just talk about the songs," Rubin said. "Just listen to it and talk about it, and that’s what we did. It was fun.”
Rubin also expressed his sentiments on the project, saying, "I liked what I heard, but it was a little difficult—after just coming from the Kanye sessions—to listen to Jay’s album, because they’re so different. I was in a very alternative and progressive headspace, and Jay’s record is a more traditional hip-hop record.”
Skateboard P, Swizz Beats and Timbaland are expected to receive production credit on the highly anticipated twelfth solo studio album a la Hov which hits Samsung phones July 4.