Rihanna And Jay-Z Partner With Budweiser For Global ‘Made For Music’ Campaign

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By: / July 10, 2013

Budweiser has tapped Rihanna for their global “Made For Music” campaign co-starring Jay-Z. The global effort will run across 85 countries in the form of TV ads, digital content and sponsorship of Rih and Hov’s concerts, Ad Age reports.

The star-studded campaign marks Budweiser’s strategy to become a global beer brand. “[Music] allows us to bring Budweiser back as an icon of pop culture,” said Ricardo Marques, Bud’s global advertising director. “[Music has] been a tremendous force in shaping pop culture around the world.”

While the campaign was inspired by the Made In America music festival, it will maintain a separate identity and integrate its promotional activities through VIP experiences at both stars’ shows.

Check Jay-Z’s spot featuring “PSA” above and Rihanna’s “Right Now”-laced ad below.