Rihanna Begins Countdown For ‘What Now’ Video Release [Video]

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Mikey Fresh / November 13, 2013

The Rihanna #Navy is apparently hype as ever. Their queen Rih is teasing the video release of her Unapologetic single, “What Now.” The visuals are set to grace the internets this Friday (Nov. 15). Judging from what we saw in the single artwork, in the words of J.Cole, it’s way darker this time.

In her Instagram teasers, there are joyfully weeping fans, Stan-generated countdowns, smoke and lots of black eyeliner. Check out the flicks and video at VIBEVIXEN.

UPDATE: Behind-the-scenes clip is now up for your viewing pleasure below.