Rihanna, Beyonce, Jay-Z and Eminem’s Music Helped Craft the 2013 Ford Escape


Vibe / March 27, 2012

Rihanna, Beyonce, Jay-Z and Eminem were all part of fine-tuning the 2013 Ford Escape.

Their music assisted Ford engineers in perfecting the Escape’s audio system, which they wanted to have a “clear and natural” sound and a “concert-hall quality.”  Snippets of the artists’ work, including “S.O.S.,” Deja Vu” and “Rember Me,” were used while tuning the car’s system. 

The four artists join a bevy of of hip-hop stars who have in some form contributed to Ford customizations including Funkmaster Flex, Nelly and Snoop Dogg.

The all-new Ford escape will officially be released this spring with three available options for audio systems including a Sony 10-speaker system.  — Jazmine Gray