“Ain’t no stoppin’ HER now, SHE’S on the move!”
The “Phresh Out the Runway” singer is adding another notch to her brand in 2013 as she unpacks her U.K. reality series Styled to Rock in the states. Under the same moniker, the fashion-based competition show is premiering in late 2013 on the Style Network with Rih remaining as executive producer. A fashionista herself, Rih will serve as a mentor to 12 burgeoning fashion designers who will create outfits for chosen celebrities each week.
“Fashion has always played an integral part in my life and career,” she said in a Style Media press release. “I’m so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work,”
President of Style Media Salaam Coleman Smith told the Hollywood Reporter, “on the heels of our successful network rebrand, Styled to Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style.”
Rihanna also plans to debut her own clothing collection “River Island” in Spring 2013.