Roc Nation Partners With Kanye West’s DONDA

News

Adelle Platon / March 3, 2014

Two kings are sharing the throne once more. Roc Nation announced that Kanye West’s brainchild DONDA Music has partnered with Jay Z’s label. The partnership will focus on ‘Ye’s international recording brand and worldwide touring festivities.

DONDA is the mastermind behind ‘Ye’s latest business ventures including the Air Yeezys, the stage concept of the Yeezus tour, the visual behind G.O.O.D Music’s Cruel Summer album that took place in France, and the outdoor projections of West’s “New Slaves” video that took place in 66 different locations around the globe last May. The collective has also produced album packaging, staging, and music videos for 2 Chainz, Lil’ Wayne, Big Sean, and Pusha T.

Hov’s Roc Nation roster has shown to be a entertainment powerhouse with a roster of songwriters, artists, and producers including Jigga himself, Rihanna, DJ Mustard, Rita Ora and others.