We showed you a preview a little while ago, but now here's the full 2012 Holiday Lookbook by west coast streetwear brand Popular Demand L.A.
This lookbook interestingly takes music video form, featuring a selection of California's hottest rappers including Problem, Clyde Carson, Sage the Gemini, Roach Gigz and Skeme. See if you can also spot cameos from Ty Dolla $ign, Freddie Gibbs, Starting Six, DJ Amen, Prince Sole, Myles Brown, Tory Lanez and more.
The new collection includes hoodies and crewnecks with high-density prints, multiple t-shirts with authentic snakeskin feels and an 30" x 18'' satin Cheetah Flag bandana.
Grab up your own PD gear, as it's now available on www.populardemandshop.com and in retailers both nationwide and internationally.
Check out the 2012 Holiday Lookbook below: