Rabid fans started lining the block outside Roseland Ballroom in NYC as early as 5 pm Wednedsay, August 14th. BY 6:30 pm, it was circling around the corner of 52 Street and 7th Avenue. Despite a sudden drop in temperature, eager patrons waited patiently for the doors to open at Budweiser's "Made In New York" event, featuring an exclusive lineup with mashup kings, The White Panda, and progressive house honcho Wolfgang Gartner.
As the event's sponsor and host, Budweiser was giving away free beer and sandwiches indoors to the VIP section, while the GA crowd dished out three bucks per drink (still cheaper compared to the city's average price of $8 per beer). Everyone there sported their finest attire, with even the beer cans taking shape of bow ties, while event staff took pictures that were shortly displayed on big screen along the side of the stage.
The White Panda (aka Tom Evans and Dan Griffith) were first to take the stage, wearing their usual ensemble of black-and-white suits accompanied by LED panda masks that light up to the music. The crowd had immense energy, as everyone was ready to jump around and rage while the duo span out remixes of Nirvana, Bruno Mars, Biggie, Michael Jackson and others. They served as a great appetizer for the main course, Wolfgang Gartner.
Wolfgang then took the stage for an hour and a half while the crew handed out foam LED sticks to make the crowd even more colorful and vibrant. His standard hardcore electro-house sound got progressively harder and harder within the last 30 minutes where it resulted in mind-numbing finish.