Snoop Channels Kung-Fu For New Video Game

News

/ March 5, 2013

50 Cent isn’t the only rapper with his own video game.

West Coast hip-hop legend Snoop Dogg–ahem, Snoop Lion–has embarked on the new release of his new game, Way of the Dogg.

Snoop teamed up with a UK-based video publisher 505 Games and video game developer Echo Peak to create a unique gaming experience that combines his passion for Kung-Fu movies and his chart-topping musical hits.

“Everyone knows that Snoop is down with the biggest and best video games whether it’s droppin’ my hits on the soundtrack or showing the world I can go toe to-toe with the best fighters on the street,” says Snoop. “But Way of the Dogg is the first true gamification of my music. It’s the way you live, it’s the way you do what you do and captures the beat, the rhythm and the spirit of my music.”

He continues: “It’s not just about who you are or where you’ve been but where you are headed to. This game shows how we evolve as individuals and they’ve incorporated the journey of my own personal reincarnation as Snoop Lion into my character, the environments and the path that players have to follow.”

Way of The Dogg will be released later this year alongside Snoop’s forthcoming album and film, Reincarnated. The game will be available on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®Network and mobile platforms. –D.J. Larsen