"When you're buying Snoop Dogg you're buying all that that come with it. When you're buying Rozay, you're buying all that come with it," said Snoop. "You know what his lifestyle is about, you know what his music is about, so you have to engulf all of that. If you're not willing to take all that on, then step out of the way and stop playing and acting like he's bringing harm to your company."
He then addressed the sneaker company, saying that Ross "actually made your company worth something and made your company relevant, because who cares about your company if you don't have a rapper connected to it?"
On Apr. 11, Reebok terminated their endorsement deal with Rozay after his controversial bars on rapper Rocko's single were perceived as rape lyrics.
The former Dogg then cited the first amendment to defend Ross. "First of all, we as rappers we have a freedom of speech and our dialect shouldn't be taken so out of context. He has the right to speak on whatever he wants to speak on and that's his perspective,"he said. "Me personally, as a rapper, I don't have no regrets about what I say, so I wouldn't give a damn about endorsement deals or none of that. If y'all cut me loose than y'all weren't meant to be with me — that's what I say."