Last night (May 22), saw New York’s Gramercy Theatre play host to SoundCtrl’s 4th Annual FlashFWD Awards where today’s artists and tech applications are given proper accreditation for their contributions to the music industry.
“We started SoundCtrl five years ago when there was no music tech scene in New York City,” said site’s Co-Founder Jesse Kirshbaum. “Now companies like Spotify can launch in the U.S. with a multi-billion dollar evaluation, and DIY artists like Macklemore can have back-to-back singles on the top of the pop charts.”
Things kicked off with a high-energy performance by producer (and master of all trades) Robert DeLong, who’s live set is a one man show on vocals, drums, switchboard and even a Wii remote as he performed his breakout hit “Global Concepts”.
“It’s an honor to be able to open of the event, and I hope people liked the performance,” said Delong, whose app of choice these days is Vine. “I’m rocking the Vine now…it’s silly and doesn’t have to make sense.”
Following his performance were presentations of the honorees receiving awards that night, which included Instagram, Tumblr, and V Squared Labs. “It’s a real honor to accept this fancy glass trophy,” said V Squared Labs CEO & Creative Director Vello Virkhaus, who accepted the award on behalf of the visual production studio. “I’ve been doing performance visuals since 1993 so it’s been great to grow with the electronic dance music community and work with amazing artists.”
Top honor went to drummer-producer Questlove, who was the recipient of this year’s SoundWAV Influencer Award. “Who knew that talking about Peanut Butter Cap’n Cruch for five hours on Twitter…” Questlove started off before breaking into laughter. “I feel like I should make a grand statement." And so the Legendary Roots Crew drummer did: "D’Angelo’s album is finished, that’s the grand statement. Thank you.”
The ceremony capped off with a stunning sneak peak at iLuminate’s new show “Artists of Light”, which combines music, dance and technology fused into one breathtaking performance number. “It’s a very clear marriage of music and technology,” iLuminate founder Miral Kotb told VIBE. “Not only is the dancing done in these lights, but you have all this gear with wireless technology to help create these illusions that melds into the music.”
Be on the lookout for these award winners (full list seen below) and performers who continue to build bridges between music and technology in today’s industry, and be sure to follow the SoundCtrl site for the latest news on technological advances in music.