Last weekend saw EDM record label Spinnin’ Records (who has released music and videos starring the likes of Sander van Doorn, Afrojack and Axwell) win the South American EMPO award for ‘Best Record Label Worldwide, along with another title much closer to home.
Their exclusive, high-rated content had also gained the label 1 million subscribers on their Youtube channel, making them the first Dutch channel to reach this magic number. This comes as no surprise, since it has be become one of the most watched channels on the website with over 1.3 billion views worldwide.
“Youtube is currently one of the most important promotional tools for music,” said Brand Manager Meindert Kennis. “I’m glad we’ve been using Youtube in the right way from the very beginning.”