Swizz Beatz Launches ‘Reethym of Lite’ Footwear and Clothing Campaign

Movies & TV

By: Vibe / July 20, 2011

Last night (July 19), Swizz Beatz hosted a party at eSpace nightclub in New York City to celebrate today’s launch of his new Reebok Classics “Reethym of Lite” campaign and TV commercial.

The commercial for the brand, also known as the “International Party,” was premiered and Swizzy even surprised his guests with a performance featuring Lloyd Banks. Industry friends and special guests of the launch party included wifey Alicia Keys, of course, Clive Davis, Pharrell Williams, Diddy, Busta Rhymes, DJ Khaled, Maino, Jay Z, Beyonce, Tika Sumpter, and more. 

Swizzy outdid himself this time. Big names, a big performance. Light refreshments? Nope, how about four open bars sponsored by Hennessey Black and lobster rolls and filet mignon served as hors d’oeuvres. That’s a whole dinner!

It’s no wonder the line shut-down after only one hour of letting folks in. Greatness filled the building and all attendees were taken care of. VIBE salutes Swizzy and the entire Reebok team for an incredible night.

Reebok’s really back! Congrats to Swizz Beatz for his role as the creative director of the new Reebok Lite footwear and apparel. –Aliya Faust

Check out the “Reethym of Lite” commercial below and click HERE for exclusive photos: