TeenNick Scores With ‘The ’90s Are All That’ Programming


Vibe / July 28, 2011

TeenNick amassed a new buzz with its late night ’90s programming. The station launched a new block of Nickelodeon classic such as ‘All That,’ ‘Doug,’ ‘Kenan & Kel,’ and more.

“The ’90s Are All That” begins on the channell at 12:00AM ET every night. 80s babies stand up!

Reaching its highest late-night viewership levels ever, TeenNick had four of the top ten programs—every show in the block—from 12a-2a across all basic cable with A12-24: Kenan & Kel (from 1995) at 12:30 a.m. reached #3; All That (1996) at 12a.m. hit #4; the very first episode of Doug (1991) at 1:30 a.m. was #6; and Clarissa Explains It All (1992) was #8.

The first night of “The ’90s are All That” also bested the most recent weekly averages for broadcast and basic cable late-night talk shows among young adults. Each show in the block’s July 25 debut garnered bigger A12-24 audiences than The Tonight Show with Jay Leno, Conan, Late Show with David Letterman, Late Night with Jimmy Fallon, Lopez Tonight and Jimmy Kimmel Live. Also, among A12-34s, All That out-delivered Leno, Letterman, Fallon, Lopez and Kimmel.

“The ’90s Are All That” is TeenNick’s two-hour, weeknight programming block featuring some of Nickelodeon’s iconic ’90s hits–complete with deeply integrated, fan-driven social media components on Facebook (www.facebook.com/90sAreAllThat) and at www.90sAreAllThat.com.  

Sparked by rising demand via the internet and social media platforms from young adults who grew up with Nickelodeon in the 1990s, TeenNick has curated the block and its accompanying online content with the fans’ specific requests in mind.