Is There A GTA Movie In The Works?
Ever wonder why Rockstar and Take-Two haven’t made the leap from small screen to big screen with the second biggest third-party game on the market, Grand Theft Auto? Take-Two President Karl Staloff addressed licensing the rights for the movie at the BMO Capital Conference this past week, but said that while it would be a profitable move, it’d also be a risk that might not be worth taking:
“If you’re going to invest in a movie, you can make a lot of money on movies; but as a licensor, you’ve got to look at what the success rate is, what the movie has to do for you to generate substantial economics that are worth taking the risk. So if it’s a bad movie, does that hurt your franchise or not? There is always a balance that has to be struck there. Obviously, we consider those inbound requests and take those inbound requests. So it’s something we consider at this point, but again it’s not core to what we do.”
Staloff also said that he wouldn’t be interested in making a movie if it meant jeopardizing the success and reputation of the video game. One thing is for sure: gamers aren’t in need of a GTA movie anytime soon if it means messing with their favorite video game. — Max Weinstein