Timberland and VILLA Present the ‘Join The Movement’ Ruby Red Boot


/ November 25, 2013

Philadelphia-based lifestyle brand VILLA has partnered with Timberland to debut a limited edition model of the iconic 6-inch premium waterproof silhouette. The Ruby Red Boot comes equipped with all black laces and Timberland’s signature golden gum soles. As part of their ‘Join the Movement’ campaign, VILLA has allocated 10 percent of all sales to benefit the Wissahickon Boys & Girls Club’s VILLA Teen Center — the first Boys Club location to welcome African-Americans. The JTM initiative revitalizes urban communities by developing, supporting and delivering opportunities that provide educational support, environmental improvement and economic empowerment for teens.

“The ruby red color offers a unique twist to the classic Timberland 6-inch, all the while supporting our joint endeavor to support the communities we work and live in,” said Patrick Walsh, Vice President of marketing, VILLA. “Timberland has long been committed to service and giving back to communities around the globe, and this is a great example of how we’ve joined forces to make an impact right here at home.”

On December 7th, 1,200 pairs of the boots will be available exclusively at VILLA retail locations across the country and online at ruvilla.com.