Even when Drake does something as simple as lint roll, the world pays attention.
He first set off the lint-free campaign during Game 2 of the first-round NBA playoff series between the Toronto Raptors and the Brooklyn Nets. The video of him cleannig himself went viral and the rest is history.
Last night, the Raptors joined in on the campaign and handed out 1200 limited edition Drake/OVO (October’s Very Own, Drake’s record label/brand) lint rollers to diehard fans sitting in the “416 Zone.”
According to the Toronto Star, the promotion is being sponsored by Bounce, a Proctor & Gamble company that “has come on board as the official lint roller supplier of the Raptors.” (via Radio)