V Exclusive! Behind the Scenes of Diddy and Ciroc’s ‘Art of Celebration’ Commercial


DamnAnthony / December 14, 2011

VIBE.com just got the jump on behind-the-scenes footage from Diddy and Ciroc’s upcoming commercial.

The ‘Luck Be A Lady’ ad campaign features Diddy along with a new age “Rat Pack” and some of Hollywood’s rising stars, including actors Chad Michael Murray (One Tree Hill), Michael K. Williams (Boardwalk Empire), Jesse Williams (Grey’s Anatomy), Aaron Paul (Breaking Bad), super model Lisa Seiffert, and others.

The promo clip features the famous Frank Sinatra song “Luck Be A Lady,” which is fitting for the new “Rat Pack” lifestyle that Ciroc embodies, in a contemporary, yet classy way.

“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC; a brand that has become synonymous with celebratory occasions.”

The 30 second Anthony Mandler directed clip will run on ESPN, E!, Bravo, TBS, VH1, and Comedy Central.