V Style: Time For A Swatch Comeback!

News

By: John Kennedy / September 17, 2009

Anyone who was alive during the ’80s knows that Swatch was the coolest timepiece on the block. But just as neon hightops faded into the hazy past–along with Reaganomics and the Cold War–so did the Swiss watch brand.

But like a boomerang, the timepiece comes back in vogue once again. In fact, these days Swatch isn’t just making jelly watches–they’re rolling out some legit wristwear likely to shake up the way you think of the brand, and watches in general.

Debuting on October 15th, the Chrono Automatic Collection will offer everything you’d want in a quality watch: Sporty design, a date aperture, and a self-winding ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve. The thing is a jet, basically. -Adrien Field

Price: $480 – $490 / http://www.swatch.com