CASHMERE AGENCY, VIBE MAGAZINE AND MMXLII RETURN TO SXSW 2012 WITH THE VIBE HOUSE, THE HOTTEST URBAN EVENT IN AUSTIN
Los Angeles/New York/Austin (March 6, 2012) – Cashmere Agency, VIBE Magazine and MMXLII are excited to hit Austin with the most comprehensive urban lineup with the official SXSW event residency, The VIBE House presented by adidas Originals. The must-attend event will feature two showcases, “AllHipHop.com's Breeding Ground” and “Respect The West”, which will take place on Friday, March 16 and Saturday, March 17 respectively, from 8pm – 2am at Kiss & Fly on 404 Colorado St. in Downtown Austin. The showcase series features some the biggest names in hip hop, including Cash Money’s Mystikal, Big K.R.I.T., Nipsey Hussle, Kendrick Lamar, Don Trip, Dom Kennedy, Strong Arm Steady and more, along with plenty of surprise guests.
The VIBE House has been the hottest hip hop ticket in Austin for the last two years, bringing over 100 of the biggest and freshest urban artists to Austin; including Snoop Dogg and DPG, EPMD, DJ Quik, Tech N9ne, Mac Miller, Big Sean, Machine Gun Kelly, Slaughterhouse, Curren$y, Big K.R.I.T, Murs, Bone Thugs-N-Harmony, Kendrick Lamar and Dom Kennedy. All past VIBE House showcases have sold out, with over 1,200 fans attending every night and over 50,000 live stream viewers.
The 2012 VIBE House kicks-off on Friday with the “AllHipHop.com Breeding Ground” showcase and continues on Saturday night with Stampede Management hosting the successful “Respect The West” showcase, which celebrates West Coast hip hop. The VIBE House will also stream live via Livestream, so fans around the world can tune-in to watch the entire show, exclusive at livestream.com/vibehousesxsw