VIBE goes into the throes of SXSW 2013 with the Urban Legend to explore the emerging trap scene in DJ culture.
Some are calling trap the new dubstep. Around since the '90s, trap emerged as a brand of Southern hip-hop. Named for the "trap houses" drugs were sold from, the genre is trademarked by its scratchy snares, sprinkler high-hats and frantic beats. Following the lead of Chicago DJ duo Flosstradamus, Skrillex, Baauer, TNGHT and 12th Planet are some of the DJs that have been incorporating trap into their sets.
"As a DJ, I noticed trap becoming a genre about two years ago, and have been tracing its rise over the last six months, " explains music enthusiast Jeremiah Alexis aka the Urban Legend, who has been on the road interviewing artists across all genres of music the past decade. "As someone who grew up a fan of Southern hip-hop, watching this homegrown genre grow from a small stage at Los Angeles' Low End Theory to taking over SXSW has been a trip."
Here the Urban Legend documents how trap is crossing over from hip-hop into other genres with interviews from George Clinton, Flosstradamus, Dillon Francis, 12th Planet, Ookay, Kastle and more.