Video: Nike Commemorates LeBron’s First Championship With Commercial

News

/ June 22, 2012

“It’s about damn time,” LeBron James said after winning his first NBA championship. Nike seems to agree. The company that scooped LeBron up with a $90 million endorsement deal nine years ago commemorated the Miami Heat captain’s first ring with a retrospective commercial that aired minutes after the final buzzer rang. Salute the King!