Watch: Alicia Keys Takes Viewers Behind-the-Scenes Of ‘It’s On Again’ Feat. Kendrick Lamar


By: Camille Augustin / May 2, 2014

Alicia Keys is making a splash on the music scene again with her web-tastic song “It’s On Again” featuring Kendrick Lamar, listed on The Amazing Spiderman 2 soundtrack. Now, the Harlemite is ready to take you behind-the-scenes on the video shoot for the melody produced by Pharrell and Hans Zimmer.

“Alicia Keys, genius, New York’s own. She’s done it many times, and she’s going to do it again,” Skateboard P said, who felt a woman should sing the anthem that would represent who Spiderman is.

Hear what else the artists had to say about working with each other and shooting the visual above.