Watch: Behind The Scenes Of Pusha T’s ‘Hold On’ Video Feat. Rick Ross
Pusha T gives a glimpse into filming his latest music video for the My Name Is My Name track, “Hold On.” The track features a “clean concise immaculate verse” from Rick Ross according to the Clipse rapper, and the two ventured down to Florida to film the visuals.
King Push channels a neighborhood AA meeting, that’s more of a violence intervention than anything else. “The concept of ‘Hold On’ is me and Ross performing in front of some neighborhood guys, lecturing and basically telling the people of the neighborhood — you know, our peers, essentially — that we’re here for them and we’re doing this for them,” says Pusha.