Watch: Behind the Scenes of Rihanna’s New Rogue Fragrance Ad

News

/ September 14, 2013

Rihanna launched her new fragrance Rogue this month. It is her fourth venture into the world of perfume, after Nude, Rebelle and Reb’l Fleur. The ad for the fragrance shows a half-naked RiRi with her legs resting up on the bottle. The singer released a behind-the-scenes look at the making of the campaign for the scent. Watch as she gets sexy for cameras to the tune of “Right Now” her Unapologetic track featuring David Guetta.

“People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today,” Rihanna said of the perfume. “It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me. This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.”