Beauty may be skin deep but Beyoncé flipped the script on society's standards for the visual of her song "Pretty Hurts." After enlisting the services of director Melina Matsoukas, the 17-time Grammy award winner delved into the competition world and showcased the "ugliness" of beauty pageants.
"Some of the things that young women go through are just really heartbreaking for me," Bey said. "That song represents finding that thing in the world that makes you truly happy."
Roll the BTS clip above.