Sticking true to their slogan "your favorite rappers' favorite brand," the NYC-based streetwear company enlists yet another hip-hop artist to model their latest line. The visuals depict Curren$y in an assortment of the brand's Fall 2013 gear in a NYC penthouse. The brief clip offers a first-look at the hoodies, varsity jackets, baseball caps and button down shirts that Rocksmith will unveil in the near future. In addition to the behind-the-scenes lookbook footage, the second half of the video includes the world premiere of Curren$y's latest track "442." The full version is set to appear on his upcoming project New Jet City (Directors Cut).