Bad Boy CEO Sean "Diddy" Combs bodyslams bullying in a new commercial for World Wrestling Entertainment (WWE).
The WWE's "Be a Star" program nabbed the hip-hop mogul for the 60-second ad, where Diddy emphasizes the need to end bullying.
"No matter the form or the location, it's gotta stop," Diddy says in the PSA. "Remember, we're all in this together. So look for help. It's out there. If it's not you being bullied, help someone who is...Be a star and stand up to bullying."
Diddy is just one ambassador in the "Be a Star" program, that helps provide kids and their teachers in all 50 states and abroad, with positive tools to prevent bullying. His partnership with the WWE has consisted of two back-to-back Wrestlemania appearances, including a performance at this year's event.
“I’m thrilled to extend my partnership with WWE and align myself with their "Be a STAR" anti-bullying initiative,” he said.
Check out the PSA below.