From Pepsi to Coca-Cola to Doritos, brands put down major moolah for 30 seconds of airtime between Super Bowl play. In addition to the millions of dollars companies spend on the TV spot, they dish mega dinero for the commercial itself, sometimes getting some star power to plug a product. Last year, Eminem plugged his hometown Detroit for a Chrysler ad. In the 90s Cindy Crawford wore daisy dukes and sipped Pepsi. Who knows what 2014 will bring? Check out some of the best and most memorable Super Bowl commercials from the past in the video above.