Watch: Rihanna Drops Preview For ‘What Now’ Video

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Camille Augustin / November 15, 2013

Reminiscent of her “Russian Roulette” video, Rihanna is placed under lock and key in a white walled room for her “What Now” single. The “Pour It Up” singer teased fans all week with photos on Instagram and behind-the-scenes footage, including a countdown until the visual’s release.

Shooting the video in Thailand, “What Now” will premier Friday (Nov. 15), on Vevo. Check out the 35-second clip above.