In this current state of popular culture, it’s a common occurrence to see 2 different forces, whether it’s clothing lines, musical artists, brands and companies, or media entities, combine their creative energies together and create something different and new. These collaborations normally function without titles and labels, and it’s in that ambiguity that usually leads to the best results. These results are what Modi Oyewole, Quinn Coleman, and Marcel Marshall were looking for after their first trip to the Coachella Music Festival. The three young men, who are the creative heads behind the lifestyle brand DCtoBC, left California inspired to bring something of that nature back to their native Washington, DC. After much brainstorming, an idea was nurtured and “Trillectro” was born.
“We went through a few different names, but ultimately we chose Trillectro because we wanted to bridge the gap between Hip-Hop and EDM (Electronic Dance Music). I would say bringing people together is the main goal and we wanted to do that through music,” says Quinn Coleman, a co-founder and resident DJ for DCtoBC. “There's definitely synergy between the two genres and it's becoming more and more visible in the music world. We chose an act like Flosstradamus (2012 Headliner) to highlight that fusion.” Choosing DC’s famous Half Street Fairgrounds as the location for the upstart festival, the three entrepreneurs got to work on putting together the perfect blend of the “Who’s Who” in the Hip-Hop and EDM genres. With ScHoolBoy Q, Flatbush Zombies, and Casey Veggies for the Rap world, and DJ BassCamp, Tittsworth, Rex Riot and the aforementioned Flosstradamus holding it down for the EDM genre, it seemed the fusion of the two genres and the energy that would come from it would be inevitable on that day. And with DC locals Beyond Modern, Oddisee and Tabi Bonney representing the DMV, sponsors such as Red Bull and Karmaloop, throw in a couple of great local food trucks and clothing brands, it was safe to say you had yourself a festival. The partygoers who transcended onto Southeast DC went home more than happy, but more astonished that an event like this could happen right in their pocket of the country.
Fast forward 365+ days and Trillectro’s back again, this time with even more of a reason for the turn up. The versatility of the talent hasn’t changed, with Travi$ Scott, A$AP Ferg, King Chip, Carnage, DJ Sliink, and Alex Young serving as some of the many artists you’ll be seeing in the day-long festival. Native sons Wale and EDM duo Nadastrom will be performing in their hometown this year, along with some very “Trill” surprises throughout the day. With the success from last year still looming and the anticipation of this year’s event coming, the goal stays the same for the event’s originators: Representing for their city. “I think the goal right now is to make the event a staple in DC for years to come,” Coleman says. “If we're presented with the opportunity to take this show on the road, I wouldn't be mad at it. I'd love to have a presence at festivals like SXSW and A3C or even Sundance.”
If you’re in the DMV area, or on the East Coast, or if you're just free that weekend, this is definitely something that you should check out. This is an arena of great music, great food, and great times. And let’s just say the cherry blossoms aren’t the only beautiful things in DC. And as Odewole simply put when asked what Trillectro is to him, “It’s a place where cultures converge.”
“Cory Townes is a Digital Content Producer born and raised in Philadelphia, Pa. His work has been featured in Vibe.com, The Grio, and other media publications. For more of his work, visit www.CoryTownes.com and follow him on Twitter at @CoryTownes.”