will.i.am To Kids: ‘Make Your Own Facebook, Science Is The Next Hustle’


GangStarr Girl / August 16, 2011

will.i.am is a hardcore advocate for science and technology are the industries of tomorrow and especially does not want Black and latino children to be left behind in said fields. In an effort to make STEM [Science, Technology, Engineering & Mathematics] studies “cool,” the seven-time Grammy Award winner teamed up with Segway inventor Dean Kamen for his back to school TV special, i.am.FIRST: Science is Rock & Roll, which aired on ABC over the weekend.

In addition to highlighting tech savvy young from around the globe, the show featurs performances by The Black Eyed Peas and Willow Smith, among others. You can catch up on what you missed by clicking here, but first, check out what will.i.am told Black Enterprise about why science is the new hustle: