Style is more than just what you wear. Style is a culmination of life experiences and personal preference. It’s a way to stand out and stand apart, and its's a tool carefully constructed to boost confidence. It’s an instrument designed to build a persona. Style, ultimately, is a means to build your personal brand.
Footaction understands there’s no one-size-fits-all mold, and the brand recently launched their new ‘Style Means’ series where they talk style with a variety of celebrities. The first installment features West Coast rapper YG who talks about how he dresses for each occasion in his life and what giving back to his people really means. The looks he’s wearing can be purchased at Footaction.