YouTube may no longer be free-99.
The world's largest video sharing platform has begun to charge subscribers for their viewing services on 53 channels including UFC, National Geographic Kids and Jim Henson's Family TV. Each will charge subscribers $0.99 a month, following a 14-day free trial.
For the past six years, the company says it has been strategically searching for a way to allow its content creators to earn revenue.
"This is just the beginning," writes the YouTube team. "We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube. Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit."
Founded in February 2005, the company says roughly 60 hours of new videos are uploaded to the site every minute.