Yves Saint Laurent to Become ‘Saint Laurent Paris’ in the Fall


VIBE / June 22, 2012

Yves Saint Laurent is getting a makeover.

Hedi Slimane, the new creative director of YSL, announced that the brand will be renaming itself Saint Laurent Paris come this fall. The name change is all part of a re-branding plan spearheaded by Slimane, who took his new position in March. Slimane took over for Stefano Pilati, who’d been the fashion house’s creative director since 2004.

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