After yet another name change, albeit temporary, “Swag” is still going hard—producing, recording, acting, and managing his Bad Boy label. His 5th studio album Last Train to Paris featured the international sensation Coming Home, which peaked at the top of the charts in Switzerland and the United Kingdom, in addition to achieving double platinum status in the U.S. Although Diddy is a veteran in the game, he has effortlessly thrived through the changing times. Self-promotion through media outlets such as Twitter and Youtube ensures Puff the spotlight, and he wouldn’t want it any other way. The hip-hop mogul has always had he ability to make his presence felt, and recently made a surprise appearance at Hot 97’s Summer Jam. Up next for rap’s jack of all trades? Believe it or not, a magazine—entitled MYMAG: Dirty Money. The publication will offer audiences a glimpse into the life and times of “Swag”.