Real Name: William Leonard Roberts II
Ever since the release of his fourth studio album—Teflon Don, Rick Ross has had a difficult time avoiding hip-hop’s spotlight. VIBE’s June/July cover boy has made his gargantuan presence felt in a variety of ways. A consistent staple of the Twitter movement, Rozay keeps his followers informed with constant updates and trending topics through a brilliant marketing strategy. Far from his maligned days as a correctional officer, no one is questioning Ross’ status as a powerhouse in the rap game. Self Made Vol. 1, the first drop from the Boss’s record label Maybach Music Group, made waves upon its May 24th release, debuting at number 5 on the Billboard 200. Since then he’s completed his Rich Forever European Tour in early 2012, headlined the Hot 97 Summer Jam at Metlife Stadium, and is prepping for the release of Self Made Vol. 2 with the MMG team (Wale, Stalley, Meek Mill, and newest member Omarion), as well as his fifth solo album, God Forgives, I Don’t.