August 06, 2007 @ 11:35 am

Polow da Don: The Sound Sovereign

Sean Fennessey

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The man behind Rich Boy's "Throw Some D's." From our Sept '07 Juice list: the New Power Generation.

We can't hate Polow da Don's occasional arrogance or his often unbridled enthusiasm - after all, in the last year alone, the man born Polow-Freache Jones has produced Ciara's "Promise," Ludacris' "Runaway Love" and the smash of '07 (so far), Rich Boy's "Throw Some Ds." Whether raving about his favorite movies or bemoaning the state of the music industry, his brio is infectious. "Radio stations aren't in the game to sell songs," he says. "They're in the game to sell commercials. So everybody's making jingles - who can come up with the most idiotic thing to say to put on a ringtone? I'm not doing that. I'm making real music." Not that he's bragging. For more interviews from our Juice list, click here. NAME: Polow Da Don
BIRTHDAY/AGE: 28
BORN (CITY) : Atlanta, GA
RESIDES (CITY) : Atlanta, GA
PERSONAL MOTTO:
"Just win. Losing is unacceptable." SOMETHING I DO EVERY DAY FOR SANITY:
"I pray. Just look in the mirror, be real with myself. Try to get some alone time, get away from all the hype, all the people." PLACE WHERE I'M MOST PRODUCTIVE:
"Zack Studios, that's where I get the most work done. Right vibe, right people there. I made Ciara's "Promise" there. And Nicole's first single, "Whatever You Like" I did there. There's a lot of dudes just chillin', talkin' about sports." FAVORITE ARTICLE OF CLOTHING/GOOD LUCK CHARM:
"I got my comfortable outfit: My Ugg house shoes, my fatigue shorts and a white v-neck. I pretty much wear that to the studio everyday. I still got the same car, I got the same lifestyle, just more comfortably." MOST FRUSTRATING MOMENT:
"Trying to get somebody to do the third verse on this R. Kelly record. It's a smash record - it's called "Shake It Like a Dog" - but it didn't make the album. A lot of females were running away from the whole issue - the child molestation charges and all that. People used too much personal opinion." PERSON I ADMIRE MOST/PERSON WHO TAUGHT ME HOW TO HAVE JUICE:
"Bubba Sparxx and Timbaland. Bubba ended up introducing me to Timbaland and that was amazing for my career. When [Tim] lost his deal I was in the right position to vouch for him and at the same he was vouching for me. He was a great stamp to have because he never really stamped a producer before." 5 YEARS AGO, MY GOAL WAS...:
"It was this - to be one of the hottest producers in the game. Well, I didn't think I was gonna be the hottest but I wanted to be one of the hottest. So I guess I overachieve. And also to break Rich Boy." 5 YEARS FROM NOW, MY GOAL IS...:
"To be a young L.A. Reid, going to the next stage, which is a young Jimmy Iovine. I actually want to box Jimmy before he gets too old." BIGGEST PROBLEM FACING OUR GENERATION:
"The fluff of music. Everything's so microwaved. It's the same thing that happened to rock." FAVORITE BOOK, AND WHY:
"The Notebook. I related to that guy [Ryan Gosling], to his dedication. When his girl died, he died. That's how I feel about music."

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